Uncovering the Future of Sport Business
Hans Westerbeek, PhD
Professor of International Sport Business
Victoria University, Real Madrid Graduate School, Vrije Universiteit Brussel, Central University for Economics and Finance (CUFE, Beijing), Jio Institute, Mumbai, India
Hans Westerbeek
Bachelor of Physical Education (Hanze University Groningen)
Masters of Human Movement Sciences (University of Groningen)
Masters of Business Administration (Deakin University)
PhD (International Marketing) (Deakin University)
Advanced Management Program (Harvard Business School)
GAICD (Australian Institute of Company Directors)
Excited to share and exchange insights
The sport industry is in a constant state of flux. As probably the most dynamic and global industry on the planet, sport business offers an incredibly fertile ground for mass communication, diverse opinion, illogical passion, frantic innovation, social debate, community engagement and superhuman performance. With so much to look forward to every week, every season, every contest, sport offers a platform like no other, to engage in conversations about the game, the players, the managers, organisations and of course, the fans. That is why I have created this website - to share and exchange insights about sport business.